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Crown’s electric lift trucks are utilized regularly to securely ship warehouse commodities and materials. The company’s wide-ranging product line includes power pallet trucks and stackers, narrow-aisle turret trucks, counterbalanced trucks (sit-down and stand up models), manual propelled pallet lift trucks and stackers, order picking equipment and narrow-aisle reach trucks.
Environmental management and sustainability are a very essential part of the Crown culture. Decades of thought leadership have enabled Crown to help consumers at the same time as enhancing the natural environment. ISO 14001 certification has been attained for business stewardship and environmental efforts in manufacturing. Crown has proudly achieved numerous awards and recognitions for its sustainability efforts, including the Ohio Governor’s Pollution Prevention Award and the Ohio Governor’s Environmental Sustainability Award.
Crown History - 1930's to 1950
Crown Equipment Corporation was first born is rural central American municipality called New Bremen, Ohio, USA. The business has developed from a one-room operation into an internationally renowned corporation, currently considered to be the seventh largest forklift manufacturer on the planet.
The Crown corporation was founded in 1945 by two brothers, Allen A. Dicke and the late Carl H. Dicke. Carl’s son and Chairman Emeritus, James F. Dicke, joined the family business later on that same year. Currently, his son, James F. Dicke II, is Chairman and CEO. James F. Dicke III, serves as the company Head these days, becoming the fourth generation of the Dicke descendants to maintain this position.
Crown first started with a small client base developing temperature controls that they manufactured for coal burning furnaces. The production of these control units took place in a former hardware store stationed in New Bremen, Ohio, where Crown’s headquarters presently remain.
In 1949, responding to the public’s rising interest in TV, Crown shifted into the assembly of antenna rotators. This product was used to improve TV reception and picture quality. The company’s profitable move allowed them to become a leading maker of units until 2001. The company ceased production in October after a decline in the global demand for TV antenna rotators.
Crown History -1950's to 1975
In the early 1950’s Crown diversified into the manufacturing and restoration of electronic and mechanized parts for government and private industry. Following numerous successful bids within a brief period of time, the company had developed a reputable business in this field.
With such versatility and achievement, Crown was able to expand its production to include materials handling equipment. Crown began production of forklifts and lift trucks in 1957. The organization believed the market needed a smaller line of superior quality lift trucks. Crown quickly produced an exceptional range of progressive equipment and swiftly evolved into the most rapidly evolving material handling organization with its assortment of products.
By 1966, Crown had ventured into the overseas material handling marketplaces by opening up shop in Sydney, Australia. Sydney is at the moment a regional head office for Crown for all Pacific Asian sales, advertising and marketing, and services. Crown remains an unwavering industry leader these days, supported by exceptional operations, solid sales and solid manufacturing operations.
In 1968, Crown established itself in the European marketplace by purchasing an Irish production plant from its parent company, Steinbock, who was a German firm. They began to manufacture Crowns’ (PTH), hand pallet trucks. Later on that same year, Crown started their first London operation stationed near Heathrow Airport. The sales and service operation of Crown’s complete forklift line was offered in the UK by the end of the decade. In the early 1970’s, Crown expanded and began marketing lift trucks across Europe through autonomous sellers.
History – 1975 to Present
Crown today has a sizable network of Crown-owned and independently-owned dealers in various key international marketplaces providing a huge fleet of electric forklifts. They are accountable for managing the company’s product sales and service.
There is Corporate facilities in Munich, Germany and in New Bremen Ohio, which offer promotional sales and national marketing support to all of their dealers and sales personnel. Crown sellers and sales personnel are trained in-house in many disciplines to ensure the utmost reliability and service. The Munich office was launched in the 1980’s and delivers purchasing, advertising and marketing, engineering and design capabilities for India, Africa, the Middle East along with Europe. The diverse relations of global dealers and Crown-owned sellers successfully operate in nearly 100 foreign city environments.
The 6 USA manufacturing locations for Crown include New Bremen, Ohio; New Knoxville, Ohio; Fort Loramie, Ohio; Celina, Ohio; Kinston, North Carolina; and Greencastle, Indiana. Crown proudly manufactures globally, building lift trucks in Sydney, Australia ever since 1966, Queretaro, Mexico since 1973, Roding, Germany since 1986 and Suzhou, China since 2006. Crown also owns branch sales and service center operations in over 30 locations in the USA. International branch sales and service center operations consist of locations in Singapore, New Zealand, the Netherlands, Korea, Malaysia, England, Germany, Belgium and Australia.
