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Due to the economic slump in the start of the 2000s, Genie decided to acquire a partner who had the same values. They partnered up together with Terex Corporation. This company has a history acquiring machine manufacturers across the world who proved to be a good business match. Genie Industries was sold in the year 2002 and became a part of Terex Corporation.
During the early years after the sale, it was decided to maintain the Genie brand name within the Terex Aerial Work Platforms or AWP segment of Terex, because of the name's solid reputation within the marketplace. Hence, all Genie equipment continue to be marketed under the Genie brand.
The company takes great pride in listening and taking advise from their clients. Genie has always been continually devoted to improving the quality and efficiency in addition to minimizing wastes. Even long after the sale has been closed, the company concentrates on providing outstanding support. These are the very work disciplines that have made Genie a trusted brand over the last decades and continue to keep their reputation for top-of-the-line and quality machines.
Genie's Bi-Energy and DC machinery are emission-free, quiet machinery capable of working in delicate work environments. Where the equipment has to be driven significant distances, like within industrial situations, the Genie bi-energy system combines the power of a diesel-powered generator with the advantages of a 48V DC equipment.
The man who established Nilfisk-Advance, P.A. Fisker, started as an electrical engineer who liked to work on electrical motors. After starting his company in 1906, he started to make motors to drive coffee grinders, fans, machine tools and drills. Mr. Fisker's vision from the beginning was to have an international company selling goods globally.